Defence & dual-use advisory

Defence innovation
that gets funded.

Most defence startups fail not because the technology is wrong — but because the company isn't structured to be taken seriously. We fix that.

Start a conversation Our services
UAV · EW · AI
Focus sectors
EU · US · NATO
Markets
DIANA · Brave1
Programme experience
Who we are

Where disciplined thinking meets practical execution

Bohun Defence Advisory is a boutique firm helping defence and dual-use teams prepare for investment, international programmes, and strategic partnerships.

We work at the intersection of venture logic, defence requirements, and export-control awareness — providing founders with clarity, structure, and access.

Defence innovation matters — but it becomes meaningful only when it is structurable, understandable, and fundable.

What we do
01
Investment readiness
We prepare or refine your investment materials, shape your positioning, and structure your data room for serious diligence.
02
Go-to-market systems
Repeatable GTM that converts — from positioning and ICP to sales playbooks and RevOps infrastructure.
03
Partnerships & access
We support outreach to relevant investors, NATO DIANA, Brave1, and strategic partners in the EU and US.
04
Operating model
We don't produce advice decks. We design systems, implement them with your team, and leave behind a self-sustaining model.

Early-stage founders

Teams with strong product and early traction preparing for first institutional rounds, NATO programmes, or strategic partnerships.

Growth-stage companies

Operators scaling distribution, building partner ecosystems, or entering regulated European and US procurement markets.

UAV · EW · AI · Sensing

We focus on dual-use technologies: unmanned systems, electronic warfare, AI-enabled platforms, software, sensing, and logistics.

Our mission

We help founders turn strong products into scalable, investable companies — bridging the gaps that routinely kill good projects.

01
Execution
Turning vision into measurable delivery. Not slideware — operating rhythms, KPIs, and cross-functional alignment that produce predictable results.
02
Commercialisation
Building repeatable GTM systems that convert. From channel strategy and ICP definition to pipeline governance and conversion diagnostics.
03
Institutional readiness
Aligning product, compliance, partnerships, and reporting to meet the expectations of serious buyers, grant programmes, and investors.
Services

Systems that keep working without heroics

We exist to make outcomes inevitable: clear priorities, disciplined execution, and operating infrastructure that scales with your team.

01

Go-to-Market Design & Launch

  • Positioning, ICP, value narrative
  • Packaging — offers, pricing, commercial terms
  • Funnel design: inbound / outbound / partners
  • Sales playbook + messaging library
  • 30–90 day launch plan with KPIs
02

Partnerships & Distribution

  • Partner strategy: channels, integrators, alliances
  • Target list + outreach sequences
  • Negotiation support and deal structuring
  • Partner onboarding and performance tracking
  • Joint pipeline and co-selling process
03

Sales & RevOps System Build

  • KPI framework, dashboards, reporting cadence
  • CRM setup and lifecycle stage design
  • Lead routing, SLAs, qualification rules
  • Forecasting and pipeline hygiene
  • Compensation plans and performance management
04

Pilot-to-Contract Execution

  • Pilot design: success criteria, timelines
  • Stakeholder mapping and decision-path planning
  • Procurement and contracting support
  • Post-pilot conversion plan
  • Reference building: case studies, proof pack
05

Institutional Readiness

  • Diligence-ready data room structure
  • Metrics narrative: traction, unit economics, risks
  • Compliance alignment and operating controls
  • Pitch materials: one-pager, deck, investor memo
  • DIANA / accelerator application support
06

Operating Model & Leadership

  • Org structure, roles, hiring plan
  • Weekly operating rhythm (WBR/QBR), OKRs
  • Cross-functional alignment: product–sales–ops
  • Interim leadership: fractional COO / CCO
  • Crisis triage and turnaround execution
The team

Practitioners who have done the work

SN
Serhii Nabok
Strategic Communications & Defence Narrative

Strategic communications advisor with 15+ years of cross-sector experience — from NATO partnerships and government crisis response to MilTech narratives and defence-sector integration.

  • Former advisor to the Ministry of Defence of Ukraine on wartime communications strategy
  • NATO liaison and expert in hybrid threat response, defence innovation, and information resilience
  • Curator and editor of the MilTech expert section at Novyny.live
OO
Oleksandr Ozeran
Policy, Regulatory Affairs & Data

Policy analyst and data engineer with 15+ years across government, international organisations, and industry — specialising in defence, aerospace, critical minerals, energy, and institutional reform.

  • Senior roles at Ministry of Infrastructure of Ukraine, State Space Agency, and State Agency for Investment and National Projects
  • Author of Ukraine's Critical Minerals policy research (2024), Titanium Industry Economic Program (2023), and Cabinet-approved Education Security Methodology (2024)
  • Contributed to Ukraine's new Subsoil Code; designed data models and dashboards for Ministry of Economy and EU4Digital
SP
Serhii Poplavskyi
Commercial Systems & Operations

Commercial and operations leader with 15+ years scaling revenue systems and distributed teams across high-regulation, high-stakes markets — fintech, payments, and multi-GEO partner networks.

  • Former Sales Director roles in global brokerage managing multi-region growth across CIS, MENA, LATAM, and Europe
  • Built partner ecosystems (IB/affiliate/channel) with performance frameworks driving measurable conversion
  • Specialist in compliance-aware commercialisation and institutional-ready reporting
Contact

Let's develop your
project forward

We start with a short diagnostic — goals, stage, constraints, and risks. No pitch required. Just a conversation.