Serhii Nabok, principal of Bohundefence
Defence market entry & expansion

Make the right defence market move — into Ukraine or across Europe.

Market intelligence, stakeholder mapping and a prioritised six-month entry plan — before you commit a local team or expansion budget.

Led by Serhii Nabok — former strategic communications adviser to Ukraine’s Ministry of Defence, with 15+ years across defence, policy and communications.

Market Entry Sprint

A focused route from market question to executive action.

The sprint helps leadership decide where to play, what to prove and whom to engage before committing a local team or expansion budget.

Typical engagement
3–4 weeks
Market assessment
Stakeholder and partner map
Prioritised market / route options
Sequenced six-month action plan
How the sprint works
01
Leadership alignment and evidence review
02
Market and stakeholder research
03
Executive readout and prioritised action plan
International companies

Ukraine Entry

Assess the opportunity, identify reliable local partners and decision-makers, and define what evidence the market will expect.

See the Ukraine route →
Ukrainian companies

Europe Expansion

Prioritise target markets, translate evidence from deployment and operational use in Ukraine, and define the route to buyers, partners and institutions.

See the Europe route →
Decisions the sprint should answer

The work begins with the decision—not a generic market report.

01
Which market and entry route deserve management attention now?
02
What evidence will buyers, partners and institutions expect?
03
Which partners, institutions and decision-makers should be prioritised?
04
What sequence of actions creates a credible six-month route?
Why Bohundefence

Built for decisions that cannot rely on generic market reports.

Inside context, external perspective

Experience across Ukraine’s defence institutions and European and international stakeholder environments.

Evidence translated for the market

Operational evidence turned into language buyers, partners and institutions can assess.

A decision, not a report

The sprint ends with a prioritised route and a sequenced six-month action plan.

Principal

Experience at the intersection of defence, policy and communications.

Serhii Nabok
Serhii NabokPrincipal

Serhii Nabok advises defence and dual-use leadership teams on market entry, positioning and stakeholder strategy, drawing on experience across government, defence, international organisations, media and business.

Decision before activity

Evidence before claims

Discreet by default

Best suited for

Leadership teams deciding whether, where and how to enter a defence market before committing significant commercial resources.

Not designed as

Outsourced sales or mass lead generation.

Contact

Discuss your market-entry decision.

Start with a confidential 30-minute fit call. Tell me which market, stakeholder or expansion decision you are facing; if there is a fit, we will scope the 3–4 week sprint.

Security note: Do not include classified, operational, export-controlled or otherwise sensitive information. If the discussion requires sensitive information, we will arrange an appropriate channel after the initial contact.

Or write directly to hello@bohundefence.com. By sending this form, you agree to the limited processing described in the privacy notice.