Battle-tested in Ukraine. Ready for Europe?
I help Ukrainian defence and dual-use companies turn international ambition into a concrete European market-entry strategy.
Discuss European expansion →Earned trust from skeptical international institutions for Ukrainian wartime work: NATO-related engagement as adviser to Ukraine's MoD, and donor fundraising with GIZ, GMF and People in Need.
You have a working product. You have customers, or battlefield validation, in Ukraine. Now you want to know where the next market actually is — and how to get taken seriously by people who've never had to make a decision under fire. “Battle-tested” opens the door. It doesn't close the deal on its own.
Where clients need senior judgement
Which market first?
Where there is real institutional and commercial demand for what you do — not the market that simply looks biggest.
Who actually decides?
National MoDs, primes, integrators, EU mechanisms such as EIC, and NATO innovation mechanisms including DIANA and the NATO Innovation Fund.
What do we need to prove?
Turning battlefield validation into a case a European buyer, investor or institution can assess.
What the sprint delivers
Market reality check
Is there real demand in the target market — not assumed demand.
Buyer & institution map
National MoDs, primes, integrators, relevant EU programmes and NATO innovation mechanisms.
Credibility translation
Turning operational evidence from Ukraine into a case a European buyer, investor or institution can assess.
Partner & entry-point candidates
Real companies and people, not a directory.
First 6 months
A sequenced plan with a realistic budget.
What this isn't
- I'm not a full-service marketing agency
- I don't build large outsourced teams around clients
- I don't sell generic market reports
- I don't promise NATO contracts — NATO is one door among many
Five steps, no unnecessary layers
01Understand
Your product, current position, ambitions and constraints.
02Map
The relevant ecosystem: buyers, competitors, partners, entry points.
03Decide
The most promising route, and the assumptions that need testing.
04Connect
Relevant people, companies and specialists, where useful.
05Advise
I can stay involved while your team executes. You keep the operations.
Principal-led by design
Bohundefence is led directly by Serhii Nabok, a strategic communications and policy professional with more than 15 years of experience across government, defence, international organisations, media and business. During Russia's full-scale invasion of Ukraine, he served as strategic communications adviser to the Deputy Minister of Defence of Ukraine, engaging NATO representatives, international media and donor organisations. The practice now applies that experience to Ukrainian companies expanding into Europe.
Discuss your Europe expansion decision
Start with a confidential 30-minute fit call. If there is a fit, we will scope the 3–4 week sprint.
Security note: Do not include classified, operational, export-controlled or otherwise sensitive information. We will arrange an appropriate channel if needed.
You'll be talking to me directly, not a sales team. hello@bohundefence.com · Privacy · Full advisory practice →