Entering the Ukrainian defence market? Start with the map, not the sales team.
Market intelligence, partnerships and entry strategy for European defence and dual-use companies — before you invest in a local team.
Discuss Ukraine market entry →Former strategic communications adviser to Ukraine's Ministry of Defence during the full-scale war · 15+ years across policy, communications and defence.
Ukraine is one of the world's most important environments for defence technology development, testing and deployment. But entering the ecosystem takes more than finding a distributor or sending a few LinkedIn messages — it takes understanding the landscape and building trusted relationships before you commit budget.
Where clients need senior judgement
Where should we play?
Which segments of the Ukrainian defence and dual-use market are actually reachable, and worth reaching, right now.
Who actually matters?
The real buyer and influence map — national MoD, integrators, industrial partners, local producers — not just who's listed online.
What is the right way in?
Real partner and entry-point candidates, and a sequenced first six months with a realistic budget.
What the sprint delivers
Market reality check
Is there real demand for what you do, right now — not in theory.
Buyer & influence map
Who actually decides — national MoD, integrators, industrial partners, local producers.
Partner & entry-point candidates
Real companies and people, not a directory.
Hiring guidance
Who to bring on, and when — before you hire a local team blind.
First 6 months
A sequenced plan with a realistic budget.
What this isn't
- I'm not a full-service marketing agency
- I don't build large outsourced teams around clients
- I don't sell generic market reports
- I don't promise access to defence contracts
Five steps, no unnecessary layers
01Understand
Your product, current position, ambitions and constraints.
02Map
The relevant ecosystem: buyers, competitors, partners, entry points.
03Decide
The most promising route, and the assumptions that need testing.
04Connect
Relevant people, companies and specialists, where useful.
05Advise
I can stay involved while your team executes. You keep the operations.
Principal-led by design
Bohundefence is led directly by Serhii Nabok, a strategic communications and policy professional with more than 15 years of experience across government, defence, international organisations, media and business. During Russia's full-scale invasion of Ukraine, he served as strategic communications adviser to the Deputy Minister of Defence of Ukraine, engaging NATO representatives, international media and donor organisations.
Discuss your Ukraine entry decision
Start with a confidential 30-minute fit call. If there is a fit, we will scope the 3–4 week sprint.
Security note: Do not include classified, operational, export-controlled or otherwise sensitive information. We will arrange an appropriate channel if needed.
You'll be talking to me directly, not a sales team. hello@bohundefence.com · Privacy · Full advisory practice →